What they say ...

I thoroughly enjoyed working with Ali. I had great trust in his abilities, he was extremely professional at all times.

His coaching style challenged my thinking whilst being gentle and tough at the same time. He is brilliant at creating awareness, co-designing actions, planning and setting realistic goals.

I have learnt many things about myself whilst working with Ali and I would absolutely recommend him as a coach.

GB - Director, London

My coaching experience with Ali has been like a tank of oxygen for my dreams. His affirming, humourous and non judgemental approach have really taken me up to and then through the smoke screens I had so carefully constructed. If you want to find your best self then I heartily recommend Ali.

IM - Managing Director, Leicester

I found Ali to be reliable, professional and committed to my development via coaching. Ali was patient, intelligent and perceptive and his comments were insightful and probing. Ali held me to goals which I had identified for myself and enabled me to explore issues which were preventing me achieving my goals. Ali listened well and provided good insight, asked clarifying questions managed the process of the coaching session.

I very much enjoyed the experience of working with Ali and would recommend him to anyone interested in being coached.

MM - Project Manager, Norwich

As someone who is passionate about personal development and striving to be the best I can be, I am always searching for answers and excellent models and mentors. I can safely say that Ali has given me a great deal of support over the last year and a wonderful insight into coaching. In a very short period of time he can really help someone come up with answers themselves, to change and get results.

Ali's intuition, intense desire to help people and skilful understanding of human nature (and what makes the difference) makes him an invaluable friend and coach. I would hole-heartedly recommend him to anyone wanting to move forward in their lives in any capacity.

TS - Senior Sales Manager, Surrey

I felt that throughout the coaching Ali met the ethical guidelines and professional standards of the International Coach Federation. At the start of the coaching he established trust and throughout had a coaching presence evidenced by his listening skills, perception, direct communication and powerful questioning. He created awareness in me and helped me design actions, plan and set goals. He also held me accountable to certain actions, which I found very helpful in making tangible progress.

Ali Azzawi is experienced and confident as a coach with a sound knowledge of the application of the principles of NLP. Throughout I felt he was on my side, understanding my difficulties and keen to help me overcome them, make progress and to celebrate my successes with me. His calm, patient manner allowed all this to take place at a pace I determined. Occasionally he made helpful suggestions, but at no time imposed his ideas or undermined my self determination.

I have been very pleased to have had Ali as my coach over the last few months and I can point to several positive things which have happened in my life as a result. I am pleased to recommend him to anyone considering hiring a coach.

NJ - Coach, London

Ali has an effective combination of strong NLP techniques, tenacity, good humour and above all patience to help you through any problem either in your private life or at work.

AK - Senior Project Leader, London